In the early twentieth century, close to
twenty-six million people attended nickelodeons weekly. Gross receipts totaled close to 100 million
dollars yearly. The frequent movie watchers were immigrants, the working class,
or the unemployed. The silent films could be understood by all; however, the
middle and upper class did not attend the early film showing as they would not
have been caught dead in the disreputable nickelodeons. During the silent
picture era, movie studios produced three main categories of films. The
western, slapstick comedy, and romance genres were used repeatedly during the
early motion picture production.
Western films were very popular due to a
number of factors. First, directors of western films, such as John Ford and
W.D. Griffith, went to great lengths to include footage of the surrounding land
and its beauty when editing their films. The public was not as well traveled in
the early years of this century, and it enjoyed watching films of places they
had not been. A central theme of the western film was good versus evil.
Frequently, the climax included a villain who had terrorized a town in a fight
or shootout involving the sheriff or the "good guys." Men enjoyed
westerns, as the stars in the movies were men they could identify with or
emulate.
Another category of the film story line
was the slapstick comedy. Early on, film producers saw that poking fun at
people involved in everyday life circumstances could be profitable. In the
movie, The Kiss, the actor takes great care in smoothing out his voluminous
mustache before planting his lips on his costar's cheek. Many times, the star
of the comedy was involved in a man versus nature scenario. He might be seen
running from an animal or trying to get out of the way of an avalanche. The
harder he tried to overcome the situation, the worse the situation became.
Other comedies revolved around chase scenes and people fighting over a
particular object. Comics were quite physical and acrobatic and took great
pride in trying to amuse the audience with their facial expressions.
Romance films by far were the most
popular due to several factors. Early women stars were perfect for bringing
femininity to the big screen. Clara Bow, silent movie actress, portrayed much
more than the girl next door. Bow's character liked men a lot, did not mind
being kissed, and often exposed various parts of her anatomy in order to get
the man. Before the moral codes of today's films, the director could specialize
in eroticism and visual beauty to heighten the emotions of the audience.
Romance films always had happy endings that left their viewers with feelings of
optimism. Other films called cliffhangers ended before the boy-gets-girl
scenario, asking the audience to return the following week to see its
conclusion. This left the viewers contemplating the happy ending for its
favorite stars. Romance films were and still are very popular on the wide
screens.
Silent films, unfortunately, are no
longer made. Their success ended with the development of the radio. Viewers
wanted to hear what the actors were saying; therefore, the film industry
started production of talkies, though voiceless films were understood
everywhere and were intelligible in all languages. Their themes were universal
and common to all populations. Today's audience still just as easily
understands the westerns, romances, and comedies of the past.
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